Visualization: How Does it Work

Visualization: How Does it Work

  What is visualization and can it help you achieve your goals?   As a Psychologist, I will help you : Define visualization How does it influence our ability to achieve a goal or not? Prominent people who use visualization to achieve their goals Different...
Landing Pages: Lessons from  CopyBlogger

Landing Pages: Lessons from CopyBlogger

  Disclaimer: This is the episode 2 of the landing pages series. I will make an effort not to repeat any of the lessons learned in episode 1. However, if I find a  new insight or approach to a point I had already discussed, I will input the insight on this...
Landing Pages: Lessons from Neil Patel

Landing Pages: Lessons from Neil Patel

  What is a Landing Page A landing page is a standalone webpage with a very specific purpose. Landing pages are created for either advertising or marketing purposes.  They are designed with a specific Call To Action, and in most cases require the user to fill in...
Why The Heck I Do What I Do

Why The Heck I Do What I Do

“ I must take Psychology in the University!” Me having a monologue after reading ‘ Influence: The Psychology of Persuasion.” by Robert Cialdini approximately 10 years ago.   I was soo taken aback by the Psychological principles I read and i told myself I MUST...
The Psychology Behind a Higher Open Rate

The Psychology Behind a Higher Open Rate

In the last post, we saw that people open your emails if they know, like and trust you. Therefore, there is no shortcut; you have to put in the time to build your brand.   Now that you are actively building your brand, creating a big audience and getting more...
Who Reads Your Emails

Who Reads Your Emails

Email marketing is one of the most prominent marketing strategies being employed by many brands. There are two most common phrases popular with email marketing specialists: Open rates and click-through rates. With low open rates, you have a low click-through rate...