“Say what? “
“What does that even mean?”
You see, I’m a trained Psychologist. I took a Bachelors Degree in Counselling psychology at the university. I was supposed to become a Counsellor, having done counseling.
I chose to be an Email Psychologist.
“Is there such a thing?”
Technically no. But, from today henceforth, there will be.
So, listen, here is why:
Psychology is the study of the mind and behavior according to the American Psychological Association. As a Psychologist, one is trained on how to OBSERVE, UNDERSTAND, INTERPRETE, INFLUENCE and CONTROL behavior.
There are very many branches in Psychology. However, the following are the main ones:
- Clinical Psychology
- Forensic Psychology
- Experimental Psychology
- Cognitive Psychology
- Developmental Psychology
- Health Psychology
- Educational Psychology
- Occupational Psychology
- Social Psychology
As a self-proclaimed Email Psychologist, my most favorite branches are Cognitive and Social Psychology.
Cognitive psychology deals with attention, learning, solving problems, making decisions, creativity, reasoning and so on.
My main questions in this area are:
- How do you get a reader on the internet to click on a particular Ad as opposed to the million others that are competing for their attention?
- How do you get a visitor on a site to willingly subscribe and open the emails sent with a smile and ready to engage with the sender?
- What are the intricacies of the decision-making process when a customer wants to make a purchase and how can you subtly influence the process?
- How can I craft emails that make the life of the readers easier, more enjoyable and more satisfying?
- How can I write copy that subtly influences the emotions, thoughts, and behavior of the reader?
Secondly, Social Psychology deals with how the behavior of other people influences human behavior. It’s the field that studies human behavior in a social context.
Today, most people are spending more time with their technological gadgets than they are with other people. Even in social settings, people are staring at the screens of their phones instead of socializing.
So, my questions as an Email Psychologist are:
- How much can we learn about a person’s’ personality from social media and
- How do we use the information we get from the social media to craft social media Ads, landing pages and emails?
- How can we craft copy that will build an emotional connection with the readers?
You can say that Email Psychology is a sub-branch of Media Psychology. Media Psychology is the study of how media and technology affect human behavior. However, Email Psychology specifically focuses on all the aspects of Email Marketing. It deals with content marketing to get more email subscribers, how to write attention-grabbing ads, how to craft landing pages, and eventually how to run a successful email marketing campaign.
So, there you have it- Email Psychology